Blogging: An excellent Value for Business -- presentation on Wednesday evening, 12/16

The Southwestern Ohio Society for Technical Communication invites WOCASTD members to join us for our December meeting. This meeting focuses on the factors and content--of supreme importance to technical communicators--that create a great blog, such as:

• Understanding Your Goals
• Defining Your Audience
• Generating Readers
• ROI of Blogging
• Blog Etiquette

Our speaker is Michelle Lentz

Michelle maintains four weblogs, including an award-winning blog on wine (http://www.wine-girl.net) and is, by her own admission, over-connected in social media. Michelle is also a contributing technology writer to Brian Solis's Bub.blicio.us social economy blog. You can find Michelle online at

Blog: http://www.wine-girl.net

Blog: http://bub.blicio.us

LinkedIn: http://www.l inkedin.com/in/writetech

SlideShare: http://www.s lideshare.net/writetech

Michelle launched her company, Write Technology, in 2003. She specializes in social media, instructional design, and social learning. Through Write Technology, Michelle offers customized, instructionally sound courses on everything in social media, including blogging, Twitter, Creative Commons, and personal branding.

For several years, Michelle was director of training at Trivantis (Lectora). She has presented at national training and development conferences since 2000, as well as at countless local events. She recently served as vice president of technology for the Greater Cincinnati ASTD and is on the National Planning Committee for the ASTD TechKnowledge 2010 conference in Las Vegas.

Date: Wednesday, December 16, 2009

Agenda:

• Networking: 5:30 - 6:00 p.m.
• Dinner: 6:00 p.m.
• Program: 6:45 p.m.

Menu: A variety of sandwiches, salads, and beverages

Cost::

• Members: $15
• Non-members: $25 (in advance via PayPal only)
• Students: $12
• Program only: $5 for members and students; $15 for non-members

Click here for instructions about Pay Pal payments.
No shows will be billed.

Registration Deadline: Monday, December 14, 2009, by noon. To register, send an email to program@stc-swo.org.

Please include your name, email address, membership status (member, non-member, or student), and how you will pay (cash, check, or Pay Pal).

Non-members must pay in advance via Pay Pal. All no shows will be billed.

Location:

Indiana Wesleyan Cincinnati Education and Conference Center

Directions:

• From I-75 Take the Union Centre Boulevard exit (#19).
• Turn west (right if south-bound on I-75; left and across the overpass, if north-bound)
• Go to Mulhauser Road (first stop light).
• Turn left (south) onto Mulhauser
• Go to Schulze Drive (first left).
• IWU is straight ahead, on the right, next to the new Hampton Inn.